95% of the most powerful consumer shopping data remains unused by the brands that generate and store them. Proclivity is the market’s first digital ad platform designed specifically for retail and commerce brands to unlock their unique data advantage to drive sales and ROI with real-time advertising.
Activate your commerce data
Proclivity rapidly collects and scores your website, in-store, merchandise, and consumer data to compute the expected ROI of each impression so you can identify the ads that will drive conversions and sales. Read more
Enable smarter media buying
Knowing the projected sales and ROI of each impression, Proclivity allows you to out-compete the market and selectively buy the best-performing ads at the right price across leading publishers. Read more
Get greater access to the best ads
Buying the right ads is key to driving performance. With Proclivity you pay optimal prices for the ads that will drive sales which gets you preferred access to the most selective inventory with the top publishers. Read more.
